Touchpoints ROI tracker

• Quantitative research amongst category consumers
• Evaluates brand contact points for a more effective contact mix
• Assesses the role of contact points across the consumer journey
• Works for all brands and countries
• Analyses client brands and competitors
• Delivers a brand evaluation currency, Brand Experience Points, that relates closely to market share

ZenithOptimedia has been delivering Touchpoints projects to our clients since 2004 in excess of 846 projects across 56 countries, 191 Clients and 282 different categories.



Worldwide Influence Per Exposure - Top Ten Touchpoints Ranking


Note! This is a simplified version that shows only comparison of average worldwide results for 2010-2015 year. For your category and Ukraine market results may differ. For more details on Touchpoint ROI tracker please contact ZenithOptimedia Ukraine

ZenithOptimedia®, Touchpoints ROI Tracker® and the Touchpoints ROI Tracker logo are the registered and unregistered trade and service marks of ZenithOptimedia Group Limited. All rights to the MCA™ measurement system including CCF™, BEP™ and BES ™ are owned by Integration (Marketing and Communications) Ltd. and licensed to ZenithOptimedia Group Limited.