Wear-Out Calculator – Tool for estimation of efficient media investments before possibility of TVC’s wear-out occurrence.
Touchpoints Ranking — Tool for evaluation of all contact points importance in consumer’s decision making process at different categories.
Awareness Modeler – Tool for managing TVC spontaneous awareness through media investments.
Multiscreen Calculator – Tool for optimization of media investments through balanced split of all screens (TV, digital etc).
Le Boudoir — A soft consumer research based on Facebook or VKontakte.
Econometric modeling – The way to understand how Brand essentials are changed due to variation of price, distribution, media activations etc.