Tools

Wear-Out Calculator – Tool for estimation of efficient media investments before possibility of TVC’s wear-out occurrence.

Touchpoints Ranking — Tool for evaluation of all contact points importance in consumer’s decision making process at different categories.

Awareness Modeler – Tool for managing TVC spontaneous awareness through media investments.

Multiscreen Calculator – Tool for optimization of media investments through balanced split of all screens (TV, digital etc).

Le Boudoir — A soft consumer research based on Facebook or VKontakte.

Econometric modeling – The way to understand how Brand essentials are changed due to variation of price, distribution, media activations etc.

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