Multiscreen Optimizer

Multiscreen Calculator – Tool for optimization of media investments through balanced split of all screens (TV, digital etc). The tool
• Proposes the most efficient by coverage split of stable budget between TV, Display and Online Video based on peculiarities of Target audience
• Shows what additional coverage may be got on different contact frequencies comparing with only TV usage

Target audience:
Total budget (UAH):

Result

Share:
TV
Display
OLV


Note! This is a simplified version that is based on average prices and sites/channel packages. For your target audience and specific channel/sites split the results may differ. For more details please contact ZenithOptimedia Ukraine