Awareness Model

Awareness Modeler - Tool for managing TVC spontaneous awareness through media investments.

The tool help to compare 3 different TV placement tactics via Awareness outcome taking into account seasonality of audience attention and TV prices.

Instruction
  1. Start from Option 1
    1. Input your TV copy characteristics
    2. Input TV placement plan in format "week number TRPs"
    3. To see example press on the button "SET DEFAULT DATA"
    4. Press the button "SHOW RESULTS" to process your data and see Awareness output on the graph below
  2. Continue to Option 2 and Option 3 keeping to the same stages
  3. Section "Compare" will show you results of all 3 options and comparison to Option 1

    Describe your video
    Message:
    Creative:
    Describe your video
    Message:
    Creative:
    Describe your video
    Message:
    Creative:
    TRPs
    Average Awareness
    Max Awareness
    TRPs/Awareness
    Budget Season Coef
    Opt1
    Opt2
    Opt2 / Opt1
    Opt3
    Opt3 / Opt1
    Note! This is a simplified version. If you have tracking data for your Brand and/or Category we can provide you with more comprehensive analysis. For more details please contact ZenithOptimedia Ukraine