Tools for communications planning
–Tool for estimation of efficient media investments before possibility of TVC’s wear-out occurrence.
–Tool for evaluation of all contact points importance in consumer’s decision making process at different categories.
–Tool for managing TVC spontaneous awareness through media investments.
–Tool for optimization of media investments through balanced split of all screens (TV, digital etc).
–A soft consumer research based on Facebook or VKontakte.
– The way to understand how Brand essentials are changed due to variation of price, distribution, media activations etc. Use»
TV Market Monthly
– the latest trends of TV advertising market including TOP Categories and Advertisers evolution.
Non-TV Market Monthly
the latest trends of Non-TV advertising market for TOP Categories and Advertisers. Read»
– the latest International and Ukrainian media market news covering all major contact points. Read»
– a collection of unconventional and non-traditional media usage cases. © Innovations Database Read»